Launched for you
When you say go, your product goes live: address, hosting, security, updates — all handled by the platform. No servers to rent, nobody to hire.
AI product platform Early access — now interviewing
Talk your product
into existence.
action attrition interviews you about your idea, then builds your product, walks you through it, puts it live, and keeps it evolving. All through conversation.
- 0 technical skills needed — you talk, it builds
- 100% of your product documented, in plain language
- 24/7 live, monitored, and cared for on the platform
- Human audit on demand — we take accountability
How it works
From conversation to product,
one honest step at a time.
A guided journey takes you from an idea to a live product — and the platform stays with it long after launch.
-
Talk
An interview, not a form.
A friendly voice interviews you about your idea, asking what a seasoned product person would: who is it for, what must it do on day one, which rules matter. You just talk; everything you say is written down.
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Walk
Walk through your product before it exists.
Your idea becomes real screens you can click — with your words, your business, your people. The platform shows you two or three different takes on it, and you pick the one that feels right. Misunderstandings surface here, not after launch.
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Shape
Say it. Watch it change.
“Add a filter here.” “Make this a grid of cards.” “Actually — teachers should do this too.” Every wish lands in the right place, you see what it affects before it happens, and nothing changes without your yes.
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Launch
One yes, and it's live.
Address, hosting, security, updates — handled. Your product lives on the platform, monitored and cared for, and every new idea afterwards is just another conversation. Want extra certainty? Order a human audit.
Structure & style
Choose like an eye exam.
The platform doesn't hand you one take-it-or-leave-it design. It shows you two or three genuinely different ways your product could work and look — each one real and clickable.
Then you refine the way an optician does: this, or that? Every answer keeps your product looking like one product — clean, consistent, professional.
Quality, in writing
Your product, written down.
As your product takes shape, the platform writes everything down in plain language: what it does, who uses it, the rules of your business, and why each decision was made. Nothing is built that isn’t written down first.
That living handbook is our quality guarantee — it’s what our engineers audit against, and it’s yours to read, share, and keep.
The platform
Where your product
lives and grows.
action attrition doesn't hand you a pile of code and wish you luck. Your product is born here, goes live here, and grows here — with people you can hold accountable.
Documented as it grows
Every feature, rule, and decision is written down in plain language and kept current automatically. Thorough documentation is our quality guarantee — and it belongs to you.
Evolves by conversation
A new idea is a new conversation. The platform proposes the change, shows you what it touches, and rolls it out after your yes.
Nothing behind your back
Every change is shown to you before it happens — what it does, what it affects, what would disappear. You approve; then it ships.
A human audit, on demand
Order an audit and our engineers go through your product end to end, sign a report, and take accountability for its stability and success.
Yours, always
The product and its documentation belong to you. Stay because it's good — not because you're stuck.
Why “attrition”
Every idea loses something on its way to software. It erodes in meetings, in briefs, in translation between the person who imagined it and the person who builds it.
We reversed the direction. Here, attrition works for you — wearing down the distance between what you said and what ships, until nothing is left but the product.
Pricing
Founding members lock in early-access pricing.
action attrition is in early access. Prices below are held for founding members when we launch — for as long as you stay subscribed.
Start
€0 during early access
For turning an idea into something you can walk through.
- Voice and text interviews
- A clickable version of your idea
- Your product’s living documentation
- Community support
Launch
€49 per month · early-access pricing
For putting your product live — and keeping it alive.
- Everything in Start
- Your product live, at its own address
- Hosting, security, and updates — handled
- Evolves by conversation, with your yes on every change
- Priority support
Human audit
Let's talk per audit, on demand
For when you want people accountable, not just software.
- Our engineers review your product end to end
- Stability, security, and readiness — in a signed report
- We take accountability for the result
- Available whenever you need certainty
Do I need to be technical?
No. You talk about your idea — the platform asks the right questions, builds the product, puts it live, and keeps it running. If you can describe your business, you can build here.
Who writes the code?
AI builds your product — that’s what makes it this fast and this affordable. Quality comes from how it’s built: nothing is created that isn’t documented first, every change is proposed to you before it happens, and the platform checks your product continuously. And when you want a person to vouch for it, order a human audit — our engineers review everything and take accountability.
What do I actually get?
A working product, live on the internet at its own address, plus its complete documentation in plain language — what it does, who uses it, the rules, and why each decision was made. Both are yours.
What happens when I change my mind halfway through?
That’s expected — building is where you find out what you really want. Say “actually, teachers should be able to do this too” and the platform recognises it as a real change, shows you everything it affects, and applies it only when you confirm. Nothing is rewritten behind your back.
What is the human audit?
A paid review by our engineers: they go through your product end to end — stability, security, readiness — and sign a report. It’s how we put our name next to yours: we take accountability for your product’s stability and success.
When can I use it?
We’re onboarding early-access users in small batches so every founding member gets real attention. Join the waitlist below — founders and product teams in Portugal are first in line.
Early access
Your product is one
conversation away.
We onboard founding members in small batches. Tell us what you're building — the first interview is on us.
Request early accessor write to hello@actionattrition.pt